Join The Circus.
Learn About Our
Buttery Popcorn Mindset
The first feature length film was Australian.
Yeah mate, we basically invented movies.
Theory of new cinema
by Josh Thomas Richards
March 2026
by Josh Thomas Richards
March 2026
Our goals are both domestic and international.
We hold that the future of cinema will not be secured by humiliating the theatrical medium before the aggressive, technocratic logic of convenience, frictionless access, endless digital substitution, and image against image.
That war has already been lost.
That territory has already been conquered by platform monopolies and flattened into an attention economy of infinite, interchangeable, optimised screen material.
Any company engaging in New Cinema must reject these values entirely.
New Cinema stands, in part, as a counter-position to the cinematic adoption of Bill Gates’ 1996 prophecy that “content is king.” The termite appetite of the internet consumer became the governing methodology of the technology powerhouses that now dominate the movie business. They won through ruthless efficiency, reorganising the screen marketplace around volume, convenience, data extraction, and infinite replaceability.
We do not intend to enter that arena.
New Cinema is not about building a technology company.
GMEG™ operates in the tradition of New Cinema as an arts, entertainment, and events media company.
Content is not our king.
Our task is not to make more, but instead to make what cannot be ignored.
New Cinema argues that it now makes commercial and cultural sense to restore the fine arts tradition of the moving image, and to re-establish cinema (both artform and spectacle) as the greatest show on earth. It defines a new category of higher-value aesthetic experience: built on scale, excess, premium positioning, scarcity, architectural ambition, and durable intellectual property.
Accordingly, GMEG™ does not compete as a volume producer, nor as a conventional independent film outfit. A company working in New Cinema demands a vertically integrated studio logic designed to originate works that justify presence, price, and pilgrimage.
In practical terms, New Cinema produces works that cannot exist within the economics of platform culture. Their value depends on collective exposure, theatrical architecture, emotional extremity, and the high-stakes concentration of audience attention.
Here, value emerges precisely because the work is not infinitely substitutable.
At GMEG™, this philosophy extends across the entire customer journey, through curated presentation, hospitality logic, and venue ambition, ensuring that every touchpoint reflects a Buttery Popcorn Mindset.
The long-term purpose of New Cinema is not simply production and distribution, but a meaningful contribution to the cinematic tradition of the twenty-first century.
Sound good, mate?
Need to know more?
Menu
Visit Shop
Get In Touch
An Arts & Entertainment OutfitDedicated to making movie magic.
A theatrical entertainment company delivering the most beautiful, glorious, seriously incredible big-screen experiences you’ve ever seen. Nobody does it like this, nobody, tremendous scale,
dominance, total dominace, everyone knows it, you know it, that’s why you bought a hat.